Burberry

COMPANY PROFILE:
History of the Brand

- Founded in the year 1856, Thomas Burberry

- Basingstoke, England started off with a small outfitters shop.

- 1879 Thomas invented gabardine, a breathable fabric which was waterproof and durable, this became the start of Burberrys popularity.

- First trench coat designed, which the British army wore.

- The checks was included in the lining of the trench coat and became a trademark to Burberry.








COMPANY STRUCTURE:

Management Hierarchy









MISSION


Burberry's mission is to sell Britishness to the World


GOALS


- Quality

- Style

- Classic

- Modern edginess

- British Sensibility



Customer Demographic








Target Market



●  Women

●  Youth

●  Men

●  Families: for kidswear

●  Australians

●  British

Product Categories

(Look and feel of branding collateral in relation to typography, signage, website, advertising layout and so on)

Burberrys product range is known to be high end.

Burberry not only sells womenswear, menswear however also kidswear. Although Burberry sells a variety of products the brand remains the same, keeping it simple and consistent throughout the products and signage.

Due to the brand being very clear, easy to read, classic and sophisticated with its use of being put on swing tags, signage, and website this has made Burberry become very known and remembered to consumers.

When the brand Burberry is looked at or even just thought of, it is often remembered and referred to, “checks, expensive, British, Trench, classy, beige and Emma Watson”. This is exactly what is portrayed through the brands swing tags and signage.









Current Interior Plans and Spaces

- The interior and exterior of the Sydneys Burberry store is quite a classic, as its layout and theme reflects on the brand itself. For instance the building would be considered too modern as its architectural and interior pieces reflect on royal and classy, which sets a different time frame.

- The ceiling is very symmetrical and very royal with its use of white skirting.

- Marble white flooring

- Bottom skirting, black and white marble, top is a mixture of orange creams

- Big pendants throughout the store

- Big pillars within the store

- Clear drawers

- Big mirrors

- Mannequins displayed on platforms

- Double seating in the middle of the store covered in some marble with brown cushion.

- Big glass multiple framed windows rustic brown framing

- Products displayed on black shelving

- White walls and cream white ceiling

- Towards the back of the store there are big panel display screens featuring models presenting the brands products.

- The store is displayed in sections, for instance once section of the store is Burberry Britains New Collection.