History of the Brand through to Current
l In the year 1904, the first Australian Patent Office opened up in Melbourne
l IP Australia focuses on patent rights and registration for trade marks, designs and plant breeders rights
l Plan Breeders Rights Act 1994
l Trade Mark Act 1995
l Patents act 1988
l Designs Act 2003
l 1933 Patent Office opens in Canberra
l IP STands for Intellectual Property and relates to the development of ones designs, ideas, creating and invention
l Currently IP Australia today deals with many companies and people with registering and protecting their trade mark and designs.
l IP Australia not only works within Australia but, however also collaboratively cooperate with other IP offices worldwide.
COMPANY STRUCTURE:
(Management hierarchy, employees, company mission & goals)
IP Australia Vision
"To deliver robust IP rights efficiently"
MISSION
“To ensure Australians benefit from the effective use of IP”
GOALS
l To help make the most of individuals & businesses intellectual property
Target Market
l Australia
l Individuals
l Businesses/Companies
l Designers, graphic designers
Product Categories(Look and feel of branding collateral in relation to typography, signage, website, advertising layout and so on)
l In the year 1904, the first Australian Patent Office opened up in Melbourne
l IP Australia focuses on patent rights and registration for trade marks, designs and plant breeders rights
l Plan Breeders Rights Act 1994
l Trade Mark Act 1995
l Patents act 1988
l Designs Act 2003
l 1933 Patent Office opens in Canberra
l IP STands for Intellectual Property and relates to the development of ones designs, ideas, creating and invention
l Currently IP Australia today deals with many companies and people with registering and protecting their trade mark and designs.
l IP Australia not only works within Australia but, however also collaboratively cooperate with other IP offices worldwide.
COMPANY STRUCTURE:
(Management hierarchy, employees, company mission & goals)
IP Australia Vision
"To deliver robust IP rights efficiently"
MISSION
“To ensure Australians benefit from the effective use of IP”
GOALS
l To help make the most of individuals & businesses intellectual property
Target Market
l Australia
l Individuals
l Businesses/Companies
l Designers, graphic designers
IP Australia's logo is very informative as its simplicity of black and white makes it easy and clear to understand and read. It can be easily recognised but its use of gum tree branches as well as the silhouette of the kangaroo and emu which is Australia's nationally recognised animals and plants. This is what makes it not only Australian recognised however internationally recognisable simply by its Australian culture features incorporated into the logo itself, as well as having one of the main stars on the Australian flag be the centre top point of the logo.
The centre of it, includes a variety of flags from other countries, this represents how IP Australia also works with other international IP offices.
In relation to the official Intellectual Property of Australia's webpage it is set up very clean and sophisticated. And mainly uses the colours of white, black and purple as its distinctive colour scheme. Which portrays IP Australia as being quality based and promising.
The centre of it, includes a variety of flags from other countries, this represents how IP Australia also works with other international IP offices.
In relation to the official Intellectual Property of Australia's webpage it is set up very clean and sophisticated. And mainly uses the colours of white, black and purple as its distinctive colour scheme. Which portrays IP Australia as being quality based and promising.
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