Prada

COMPANY PROFILE:
History of the Brand through to Current

l  Founded 1913 by Mario Prada

l  Started off by selling shoes, leather handbags and trunks.

l  Mario later then opened two boutiques in Milan.

l  Prada made high quality items made out of crystal, tortoise shell and wood, and garments out of waterproof fabrics to U.S.

l  1970 Prada had gone into decline.

l  Miuccia Prada took over the Prada family business.

l  1979 due to sales being down, she designed luxury tote bags and backpacks, with black flat classic lines.

l  1985 launched a line of footwear for women and her first clothing line.

l  Due to her clean black lines, this become popular and turned into fame.

l  1995 she won an award for “Designer of the year”

l  1998 Menswear shop opened in Los Angeles, USA.

l  Prada has now become worldwide, with celebrities even wearing Prada clothing.



COMPANY STRUCTURE:
(Management hierarchy, employees, company mission & goals)








Target Market

l  Middle class families

l  Middle class working women or men







Product Categories
(Look and feel of branding collateral in relation to typography, signage, website, advertising layout and so on)


PRADAs product range is known to be high end.


Prada has quite a range of categories from clothing, to handbags, jewellery, eyewear as well as perfume.


The logo is clearly placed on the product where you can see it visibly. This helps to confirm that the product is clearly a Prada product. On bags, the logo is often presented as a triangle in black background with Prada letters with the year it was established. The signage of Prada is well decorated and implements its signature style that is relevent to what the store sells, with its use of classic black wall panel, it is so consistent on the exterior as well as in the interior. The signage of Prada is appealing and is well known to the Australian market and other areas of the world due to its simplicity it is easily recognised as very high class, sheek, glamorous, and sophisticated.







Current Interior Plans and Spaces
(Brief description of the current floor/shop/selling/showroom set-up, photos, floor plans)









l  The exterior of the Sydney Prada store is very bold and classic which is a great attraction into cathing the eye of consumers. This is done by the use of the exterior covered in black triangle panels, filled with circle lights and the brands name in gold at the front of it.

l Directly on the outside front of the door on the floor Prada has used black marble with a gold pop art brand name.

l  Inside they have used black nad white checkered marble flooring.

l  The seating is in a purple pink colour, which has relation with the brand Prada itself. And how it starts with the letter P, use of alliteration.

l  Silver - lots of mirrors, especially within the shelves gives a very classy expensive appeal which reflects on the brand.

l  There were certain sections, for instance a clothing range section with its personal change rooms.

l  Another section with footwear, layout was in a shape of a circle, seemed like having your own personal wardrobe filled with shoes.