COMPANY PROFILE:
History of the Brand through to Current
l Founded by Melinda O'Rourke
l Mo Luxury is a consultancy in Sydney that specialises in luxury products and services.
l 4 years and growing.
l Mo Luxury focuses on general and retail operations management, importing, market research, buying, licensing and distribution agreements, advertising, communications and media liaison.
l Work with international and Australian brands
l All about service proposition
l Mo Luxury helps focus on receiving data for instance surveys and making assumptions to help the brands company.
l Specialise in luxury goods and services.
COMPANY STRUCTURE:
(Management hierarchy, employees, company mission & goals)
MISSION
“An ear. An eye. An Understanding”
GOALS
l Value retail
l Brand solutions & advice
l Cultural alignment
l Managing the growth
Management Hierarchy
Target Market
l High end luxury companies
l International brands
l Australian brands
Product Categories
(Look and feel of branding collateral in relation to typography, signage, website, advertising layout and so on)
Due to Mo Luxury being specialised on luxurious brands, the signage really explains what Mo Luxury offers by the use of classic black and white and silver diamonds. I believe the simple use of diamonds significantly represents the company as being professional, loyal, promising and most importantly based on luxury.
I believe the use of white as part of there brand name significantly represents how they work and what they offer as white symbolically represents purity, hope, wholeness and completion. Whilst the black is daring and bold, promising.
Current Interior Plans and Spaces
(Brief description of the current floor/shop/selling/showroom set-up, photos, floor plans)
l The interior space layout of Mo Luxury was quite small, yet professional and work based. Which sticks to its standards.
l They also had a certain room with all the products of neck cape designs and melbourne cup head wear, hats.
l This particular room really reflected and had the theme of Alice in Wonderland, being strange, interesting yet unique, something surreal.
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